Facebook has come up wth a plan to push content produced by handpicked corporate media partners.
Business Insider speculates Facebook’s Collections will dominate the newsfeed.
Early Collections partners have been told that content they create will be inserted into the News Feed by Facebook, effectively giving them direct — and potentially much broader — access to the social network’s vast audience of 1.8 billion users. Currently, publishers must either garner likes from users for their content to be seen in the News Feed or pay to boost their exposure through Facebook’s sponsored-post program.
An earlier attempt to selectively curate news content by Facebook resulted in a public relations disaster.
The company is under intense media pressure to do something about “fake news,” now a codeword for virtually all political and news blogs deemed a threat to the establishment and the corporatocracy.
Business Insider characterizes news produced by the sites included on the PropOrNot target list as untrustworthy schlock.
Facebook’s effort to create Collections comes as it struggles to distinguish between high-quality content from established media outlets and the glut of low-quality, fake news stories that go viral across the social network. The company has faced sharp criticism for its role in spreading fake news stories during the US presidential election.